Tuesday, July 21, 2009

Neil Postman on Language

"If we define ideology as a set of assumptions of which we are barely conscious but which nonetheless directs our efforts to give shape and coherence to the world, then our most powerful ideological instrument is the technology of language itself. Language is pure ideology. It instructs us not only in the names of things but, more important, in what things can be named. It divides the world into subjects and objects. It denotes what events shall be regarded as processes, and what events, things. It instructs us about time, space, and number, and forms our ideas of how we stand in relation to nature and to each other. In English grammar, for example, there are always subjects who act, and verbs which are their actions, and objects which are acted upon. It is a rather aggressive grammar, which makes it difficult for those of us who must use it to think of the world as benign." -pg. 123 of Technopoly: The Surrender of Culture to Technology

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